| The
space planning process involves surveying stores to
measure and record display capacity: linear and sq footage
and fixture display type.
With this you can:
- Optimise the space allocation
for each product category by understanding how much
merchandise space is available and how much product
will fit on each fixture.
- Optimise the layout of the store
to maximise sales by considering the customer journey
and the prominence of displays.
- Experience fewer out-of-stocks and
fewer overstocks by ensuring that the right product
quantities are available at the right times.
- Analyse store location, store performance
and customer profile in order to optimize range offering
in individual stores or groups of stores. This process
is called store categorisation.
- Support a range of planograms for
stores according to store size and store categorisation.
- Manage the display of products
using planograms.
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